HAPPY HOLIDAYS!

FROM

wealthy hostage

New PLAY CLOTHS Arrival

New Huf Arrivals

Doc Marten's

How to Open a Sneaker Store on eHow.com

1. Secure a high-profile location for your store---ideally one that is located in a strip mall where shops catering to your demographic are already in business. Decide upon the most likely location, but before you sign a lease agreement, check out competitors within a 25-mile radius to make certain the area isn't already saturated with sneaker boutiques.

2. 
   

   Write a business plan that includes a budget. Include start-up cost projections, advantages and disadvantages of selling a single product line, marketing strategies, goals, objectives and long-range forecasting models to convince investors that you've thought through your business idea. Expect to spend at least $50,000 to get your enterprise off the ground, remembering that regional cost-of-living variances will make a difference in your fiscal needs. Include store set-up expenses like a computer system, wall fixture units and display counters.

3. Make contact with a variety of sneaker companies like Converse®, Nike®, Reebok® and KSwiss® brands by calling each one's corporate headquarters. Ask for the regional sales director so he can introduce you to your area representative, the person who will be your conduit for everything from ordering new stock to obtaining co-op advertising approvals.

4. Invent a memorable name for your store that's a reflection of your sneaker shop's style. Choose an outrageous name if your goal is to attract young, radical thinkers, a fun name to appeal to a wider base or a safe name if you've analyzed the neighborhood into which your store will open and it's upscale. Hire an interior designer to advise you on colors, window dressings and layout so you maximize both the space you occupy and the ambience of the store itself.

5. Conceive marketing, advertising and promotional campaigns that support your goals and appeal to sneaker shoppers. Consider discount coupons for the middle-of-the road audience, in-store sneaker design competitions for the more sophisticated crowd and a solid Web presence to drive sales into your store. Suggest co-op advertising to commercial neighbors whose product lines are a good fit with your sneaker lines.

6. Hire sneaker nuts to staff your store. Choose a worker with a passion for sneakers over one who may have sales experience but no real interest in the product you're selling. Offer extraordinary service to turn casual browsers into loyal patrons by standing behind your return policy and making every effort to know frequent shoppers. A single phone call to a Reebok fanatic, letting him know that the shipment of sneakers he's awaiting has arrived, is your ticket to customer satisfaction and repeat business.

http://www.ehow.com/how_5535402_open-sneaker-store.html

LIL WAYNE ROCKIN OUT WITH MAYDAY from DERICK G on Vimeo.

Lil Wayne rocking out with MayDay wearing RockSmith

New Arrival Jordan Retro 12 Black Purple Boy Sizes!

New Jordan 12 Black Purple arrived today at Wealthy Hostage!
They are only available in Grade School size 4-7, get them now!
Style: 153265-051 Color: Black-Grand Purple-Aquamarine
The smooth material above the sole near the toes has small, pixel-like dots, while the upper has the trademark lines from the Air Jordan XXII (12) stitched in purple. Suede comprises the black upper, apart from the purple Jumpman logo on the tongue.

NEW Custom New Era by wealthy ho$tage

HAPPY THANKSGIVING!
from
The wealthy ho$tage Crew

Don't forget!
The BLACK FRIDAY SALE
20% off ALL ITEMS
When we say "ALL" we mean EVERYTHING!

WEALTHY HOSTAGE PIECEBOOK LAUNCH PARTY

Dirty Debs, in collaboration with Wealthy Hostage, is bringing you the opportunity to come and celebrate the much anticipated Sacha Jenkins' Piecebook Reloaded series and meet some of NYC's most note-worthy graffiti artists. What's even better-- we're doing it in BROOKLYN! Paying homage to NYC's original street kids, Piecebook Reloaded: Rare Graffiti Drawings 1985-2005 celebrates one of New York's grittiest art forms. Special guest appearances by Bobbito & the original BK Boy, Clark Kent! Piecebook artist, KEO, will be showcasing an exclusive peak at his latest work!

Party Event Pictures.

The Piece Book crew

KEO's work

Tara Johnson (KEDS) and Susana Cardona (Dirty Debutante) with friend

photographer Hee Jung and Fresco

Causing havoc with his moves through out the night!

AL (Wealthy Hostage) sipping and scoping the event.

Future Artist holding up his master piece!

Ladies with copies of Piece Book!

DJ Paul Kersey on the one two.... through out the event sponsor by Becks Beer

Susana and friend

NikeiD Phone App

Frank Radio Presents...

Another one from the Shaolin hip hop collective – Following up on OB4CLII, Ghostdini and Wu-Massacre, the clan has proven to still be highly capable dropping solid projects by doing so all throughout this year. Their latest video highlights U-God’s latest single with Method Man, Wu-Tang. This off his latest LP, Dopium which is now. Check it out.

Hunt or Be Hunted: 10.Deep Winter 2009/2010 Lookbook

10.Deep Winter 2009/2010 Photoshoot Preview from 10 Deep on Vimeo.

Hunt or Be Hunted: 10.Deep Winter 2009/'10 Lookbook

With the cold weather and holiday season quickly approaching, we decided to get the year's aggressions out by taking it to the woods for some good ol'-fashioned paintball.

For this year's Winter '09/'10 lookbook the click of the rifle trigger was as prevalent as the click of the camera. So we took the day off, called up some friends, grabbed the grill, and headed upstate to shoot off some rounds.

This Winter's "Hunt or Be Hunted" collection continues to highlight more of the outdoors influence that we presented to you this past Fall. This time around, we added a vintage hunting and workwear flavor, by adding some canvas fabrics, some paint splashes, and some washed and slightly worn in garments.

The Winter collection hits stores this Friday, November 20th. Make sure to check 10deep.com or ask your local 10.Deep retailer for more info.

And if you haven't seen yet, make sure you peep our behind the scenes pictures from the shoot.

10.Deep